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Why bother with product development?

This briefing note emphasises that microfinance is still too “product driven” and needs to change to a market driven approach that will identify and meet customers needs on a profitable basis. Microfinance institutions are reminded that in the commercial world, companies that have simply marketed a product without reference to customers’ requirements have soon closed.

The note concludes with details of all the materials that are available on the MicroSave-Africa website to help institutions improve their approach to product development.

• Resource type Document
• Author Wright, G.A.N.
• OrganisationMicroSave
• Year of Publication2000
• RegionGlobal
• LanguageEnglish
• Number of pages2 pp.
• EditionBriefing Notes
• Keywords Product Development, Agricultural Microfinance