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What do your customers need?

This useful document, based on extracts from “Getting Down to Business” by Uschi Kraus-Harper and Malcolm Harper, explains how even micro entrepreneurs need to find out what their customers want and can do simple market research. The note also provides a summary of the four “Ps” of the marketing mix and some rules for successful marketing.

• Resource type Paper
• Author Kraus-Harper, U.; Harper, M.
• Year of Publication2005
• RegionGlobal
• LanguageEnglish
• Number of pages2 pp.
• Keywords Market Research, Marketing