The Power of Jan Dhan: Making Finance Work for Women in India
The report highlights the design of the unique ‘Jan Dhan Plus’ solution, and learnings from a subsequent pilot study that helped nurture regular savings behavior among low-income women in the country.
The theory of change was that women were active and committed financial savers, but were doing so in informal ways. Women do not consider using a bank for savings since they typically save “small” amounts. To test this, Women’s World Banking designed Jan Dhan Plus, a product to motivate women to adopt a behavior that emphasizes consistent savings, and to use their account to access credit, insurance, and other financial products. Download the report to learn more.