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S-Commerce Landscape – Bangladesh

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In 2018, pi STRATEGY conducted a digital financial services gender gap study, in partnership with CGAP, to investigate the existing gender gap in digital financial services in Bangladesh. The study identified multiple solution spaces that could drive women’s financial inclusion, and one of them was linking social commerce with digital financial services. To better understand the landscape of social commerce in Bangladesh, pi STRATEGY and CGAP later conducted several one-on-one interviews, held multiple focus group discussions, and ran a small online survey with online buyers and sellers. This report highlights findings from this primary research.

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