MTN MoMo Pay Merchant Payments: Expanding Women’s Mobile Money Use in Ghana
MTN Ghana launched a merchant payment service in January 2017 called MoMo Pay to increase mobile money use in markets and drive financial inclusion. BFA Global designed and coordinated a case study, together with GSMA, to assesses the impact of MoMo Pay on female merchants and customers in Ghana. The study includes key takeaways relevant for other mobile money providers interested in using a merchant payment service to expand women’s mobile money uptake and use, and to reduce churn.
- Resource type Case Study
- OrganisationBFA, GSMA
- Year of Publication2020
- Keywords mobile money, Women Empowerment