Library

Linking with savings and credit cooperatives (SACCOs) to expand financial access in rural areas: a case study of CRDB Bank in Tanzania

The case study reviews CRDB Bank, the fifth largest commercial bank in Tanzania, and its desire to do ‘something positive’ about the majority of Tanzanians alienated from the commercial banking sector. Although this appears to be a story about CRDB’s level of corporate social responsibility, it may have more to do with a smart, forward thinking bank strategizing to the deal with the inevitability of a saturated high-end, urban banking market.

The author describes CRDB’s strategy of linking with Savings and Credit Cooperatives (SACCOs) as a way to cost-effectively increase the supply of financial services in the rural country side. Some of findings from the study are that there must be the willingness and commitment from management to enter the lower-income market, to make a large upfront investment into the model and to have a long-term vision.

Related Resources

RFILC

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Subscribe