How to Influence Decision Makers in Agricultural Finance

Previous research by the Mastercard Foundation Rural and Agricultural Finance Learning Lab (the Lab) and the Initiative for Smallholder Finance (ISF) estimates that formal financial institutions and value chain actors only meet one sixth of the USD 200 billion smallholder finance need. To address the gap, stakeholders in the rural and agricultural finance sector need to make bold strategic shifts, such as vastly expanding customer-centric financial services to smallholder farmers, pursuing progressive partnerships, and maintaining a sharp focus on smallholder farmers when scaling innovative models and technologies.

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