Economic Concepts in Market-Oriented Farming

This training book notes that ultimately, today it is the final customer/user of farm products who guides what is to be produced by the farmer. It is important that farmers produce the right quantity and quality to satisfy the consumer. This calls for improved farm management skills so that farmers can select new opportunities and have a better understanding of how to deal with the market. The book also states that the principles of economics are fundamental in understanding some of the dilemmas facing farmers and how problems can be addressed.

The book sets out to explain basic concepts of economics and how they can lead to better market-orientated farm management. Farmers need to develop their management skills to compete better in the free market economy. The underlying lecture notes introduce the reader to some of the concepts and principles of economics and their use in commercial farming.

The book is broken down into the following 5 chapters:

  • Charter 1: Introduction to Economics and Market-Orientated Farming
  • Chapter 2: The Basic Economic Concepts for Market-Orientated Farm Management
  • Chapter 3: Understanding the Market
  • Chapter 4: Application Examples of Economic Concepts Related to Typical Farmer Decisions
  • Chapter 5: Summary & Conclusions; Further Readings

The author is a lecturer in economics and marketing at the John Cabot University in Rome and the material in this book is intended for use in a university or training college environment. It is particularly suitable as an introductory course for agricultural students.

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