Choice of Channel: Understanding how LMI women select a channel to conduct financial transactions
Individuals choose a channel for financial transactions based on several factors beyond just the economic cost involved. The DEBIT framework is a tool that identifies these factors and helps compute comparative scores for each channel. Comparing DEBIT scores helps us understand which channel someone chooses and why.
Women in low-income communities may choose a channel based on the most economical choice that suits their life best, given their acute burden of unpaid care work and time poverty. It is critical to decode gendered aspects that lead women to choose their selected channel to help build their financial resilience.
MSC’s DEBIT framework helps us understand which channel the individual chooses and why. Comparing the DEBIT scores helps us identify actions that stakeholders like governments and financial service providers can undertake to help women have a wider range of channels to choose from.