Tackling Social Norms to Reduce the Gender Digital Divide in India

Thursday, December 1, 2022

Join this session to explore innovative approaches to addressing the gender digital divide in India.

According to the GSMA consumer survey 2021, women in India are 41% less likely than men to use mobile internet. Of people who are aware of mobile internet, a lack of literacy and digital skills is a key barrier to using it. This barrier disproportionately affects women in India due to structural inequalities and social norms.

The conversation will focus on learning from a gender intentional, human-centered design intervention to accelerate women’s digital adoption in India. Learning includes the importance of:

  • Addressing not just the digital skills gap, but the gap in women’s access to mobiles.
  • Using a social and behavior change communications approach to tackle normative barriers.
  • Situating learning in women’s trusted social networks, with a focus on economic empowerment.
  • Peer change agents supporting learning over time.