Thursday, December 1, 2022
Join this session to explore innovative approaches to addressing the gender digital divide in India.
According to the GSMA consumer survey 2021, women in India are 41% less likely than men to use mobile internet. Of people who are aware of mobile internet, a lack of literacy and digital skills is a key barrier to using it. This barrier disproportionately affects women in India due to structural inequalities and social norms.
The conversation will focus on learning from a gender intentional, human-centered design intervention to accelerate women’s digital adoption in India. Learning includes the importance of:
- Addressing not just the digital skills gap, but the gap in women’s access to mobiles.
- Using a social and behavior change communications approach to tackle normative barriers.
- Situating learning in women’s trusted social networks, with a focus on economic empowerment.
- Peer change agents supporting learning over time.