Segmentation of Women Clients: Lessons from VP Bank Vietnam and CARE Ignite

Thursday, October 7, 2021

October 7, 2021 at 8:00 am EDT

Join this webinar to hear from VP Bank in Vietnam and the CARE Ignite project. In 2018 VP Bank Vietnam became the first Vietnamese bank to adopt a strategy specifically designed for women-owned SME’s.  The 2017 IFC market study highlighted a  $1.19 billion financing gap for women-owned SMEs throughout Vietnam. Recognizing the potential of this opportunity, VP Bank launched a strategy to meet the financial needs of women entrepreneurs in Vietnam. Three years later, women make up 25% of VP Bank portfolio with innovations such as the SME dashboard, specialized credit card and bundled insurance. In 2019, VP Bank entered into a partnership with CARE to support further outreach to women-owned MSME’s.

This partnership between CARE’s Ignite Program and VP Bank supports women entrepreneurs by facilitating access to tailored financial products, alternative digital lending channels and a range of non-financial services (training, mentoring, digital capabilities, networks) to improve their business health. This conversation will be a chance to learn more about how VP Bank developed and scaled its strategy to be the bank of choice for women entrepreneurs in Vietnam.