Wednesday, July 7, 2021 to Friday, July 9, 2021
Distribution is a particularly important question for those looking to deliver insurance to low-income people. With low margins, insurers need to find low-cost channels that can reach clients in large numbers. These challenges mean that insurers need to think differently about microinsurance distribution. This training will help equip insurers with a good understanding of the wide range of distribution possibilities, and provide them with tools and knowledge needed to establish and manage a distribution strategy.
By the end of this course, participants will be able to:
List a range of options available to access the low income market. Understand their strengths and weaknesses in order to select suitable channels to work with
Process practical tips on how to maximise the role of the distribution partner throughout the value chain
Practice developing a value proposition for the distribution partner that takes into account needs and expectations
Develop a partnership agreement that aligns interests and practice tools to manage the distribution partnership
Practice designing sales force training, incentives and monitoring.
Develop a distribution plan for a current microinsurance product
To provide practical knowledge of distribution channels, the participative sessions will utilise a combination of case study analyses, small group activities and discussions and roleplay.
- Language English
- Keywords Microinsurance