How do Kenyan Micro-Entrepreneurs Use Digital Platforms for Their Businesses?

Tuesday, October 22, 2019

Join this Financial Inclusion Week webinar to learn how Caribou Data explored digital platform usage for managing micro and small business operations in Kenya.

We know that many people use Facebook and WhatsApp as tools for managing their business, but what does that look like in practice? Which platforms are the most popular? Do different types of businesses use these tools differently?

Caribou Data explores these questions and more as part of its research for FiDA and Mastercard Foundation. Through representative panels of anonymous users, Caribou constructs comprehensive, 360-degree pictures of consumers’ digital activity and behaviors, with insights across apps, platforms, networks, and financial transactions.